AI-Powered Optimisation
With the exponential growth in e-commerce and digital marketing, acquiring & retaining customers is becoming more and more difficult/expensive. Businesses need to gain an edge over their competitors by operating more efficiently and effectively with their marketing budgets. You may ask: how?
The answer is by putting data and AI at the forefront of marketing strategy and decision-making. We can make this happen for you!
How we can help
Combining centralised customer data with the power of AI & machine-learning models, we are able to accurately project customer behaviour - for every single customer. In fact, we are able to do these projections throughout the lifecycle of a customer - that means even from the moment they onboard.
We use these customer behaviour models (such as Customer Lifetime Value) to optimise your marketing strategy and decision-making.
For CRM marketing, we will empower you to send more targetted and specialised campaigns to your customers. This will maximise ROI and responses.
For acquisition marketing, we will determine which channels attract the most valuable customers and which channels are the most cost-effective for generating new leads. This will enable optimal CPA and acquisition budget management.
Optimizing individual channels is only part of the story. We will empower you to understand the impact/value of each and every channel across acquisition and CRM by using Marketing Mix modelling and Causal Impact analysis. This will enable optimal allocation of marketing resources and budget.
Our AI Optimisation solution will prove invaluable to the overall growth, efficiency and profitability of your business compared to your competitors.
Visualising our approach
Below is a visualisation of how we achieve AI Optimisation (where you start depends on your business needs):
Single Customer View
The Single Customer View is built from customer demographics, purchase history, site activity, product preferences, acquisition channel and more. It will enable you to understand, segment and interact with customers in a highly efficient and personalized manner.
Customer Behaviour Models
Customer Behaviour Models is the use of data science and AI to accurately and precisely predict customer behaviour. It will empower you to forecast customer lifetime value, predict customer propensity to churn, predict customer product preferences, forecast profitability from marketing campaigns and much more. It is absolutely essential for running a robust and cost-effective marketing strategy.
Optimisation
Having leveraged the power of Single Customer View and data science models, you are ready to use our optimisation models - which enable efficient, unbiased and ROI-driven budget allocation between marketing channels and campaigns.