Analytics & Automation

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Today, data is one of the most powerful tools at a business’s disposal. However, using it correctly to shape strategy and decision-making may seem daunting or difficult - even for bigger and more mature businesses.

How we can help

Our expertise in Data Analysis, Self-Service Analytics, Automation, and A/B testing will enable you to start leveraging the power of data immediately.

We will design and develop your measurement strategy, democratise data and provide your marketers and analysts with self-service tools. This will enable your decision-making to be data-driven and analytical.

Analytics

Marketing analytics empowers you to find patterns in your data that will improve the efficiency of your marketing strategy and improve the overall performance of your marketing team. We have years of experience working in marketing analytics - our highly specialised team will:

  • Make viewing marketing performance easily accessible and digestible by building bespoke dashboards and reports.

  • Improve your decision-making by using prescriptive analytics and machine learning models to predict statistically significant outcomes.

  • Improve forecasting of customer behaviour and business performance through predictive AI models.

Automation

Automation is key to optimizing the efficiency of your marketing and analytics departments: your teams spend less time doing day-to-day tasks and the risk of human error is minimised.

We have considerable expertise in building automation solutions:

  • Our bespoke marketing tools will significantly streamline BAU tasks and responsibilities.

  • Our hugely popular Self-Service Analytics tool will provide powerful analytics and insights at the fingertips of your marketing team.

  • Our Self-Service Campaign Analysis tool will enable your team to analyse campaigns quickly, efficiently and effectively.

Test & Learn

A/B testing and other forms of controlled experiments are the cornerstone of any data-driven marketing strategy. Testing and learning from previous campaigns & decisions is imperative to evolving and improving efficiency.

We will design a comprehensive Test and Learn framework for your team which will ensure statistically significant & robust results and conclusions. The powerful testing techniques we provide - which are used by the most advanced players in the market - will enable you to critically analyse and learn from your campaigns.