Single Customer View

Customer data is growing massively - customers are purchasing from multiple devices, the move toward omni-channel communication, the increased data from social media. All this provides huge potential for analytical and data-driven marketing strategies. However, it is imperative that businesses have an effective method of cataloguing this data in order to enable quick retrieving of information about an individual customer and choosing of which data is most important. This process is known as creating a Single Customer View.

The Single Customer View is built from customer demographics, purchase history, site activity, product preferences and much more. It empowers businesses to understand, segment and interact with customers in a highly efficient and personalised manner.

How we can help

It is vital to understand the business and industry you are working in before embarking on creating a useful and powerful Single Customer View. We take pride in ensuring the Single Customer View is robust, informative and helpful for our clients, and have built Single Customer Views for businesses in numerous industries.

To start with, we ensure the creation/existence of a single unique ID for each customer across our client’s tools and databases. From here, we amalgamate data from all channels of communication (i.e. email, SMS and push), transaction data across all products, and all other customer data together. Once all this data has been centralised, we use AI and data science models to present the most important information in an easily digestible view for our clients. The Single Customer View is an essential component in transforming and streamlining CRM marketing strategy.

Next in the AI Optimisation process is Customer Behaviour Models.