Analytics & Data Consultancy

The business world is constantly evolving. To remain competitive, it is important that you continually develop and evolve your marketing strategy as well. 

Measuring the impact and success of your marketing spend will enable you to make the correct decisions on campaigns - which to improve, which to keep or which to scrap. However, to be able to measure success, you need to be able to define what success even looks. You need clearly defined goals and objectives. You need easily digestible and viewable performance metrics.

How we can help

Leveraging the expertise gained through many years of working in BI, data analytics and data science, we will develop your marketing analytics and advise on the optimal structure & usage of your data.

This will enable you to accurately measure the success of your campaigns and efficiently manage your marketing budget.

Measuring Success

Having clearly defined KPIs and targets that match your business goals are essential to evaluating the ongoing productivity/success of your marketing team and strategy. We will ensure that your KPIs and targets are clearly defined, and will empower you to use these metrics to assess the overall success and effectiveness of your marketing strategy.

Analysing Campaigns

Analysing the success of your individual campaigns with robust and statistically significant results is crucial for overall campaign evaluation. We will empower you to accurately analyse all your acquisition & CRM campaigns (more info about our Self-Service Analytics tool here), so that you will be able to tailor your campaigns for optimal customer communication and campaign uplift.

Dashboards

We will set up easily accessible and digestible dashboards to enable you to view your KPIs and holistically evaluate your marketing campaigns. This will significantly improve your strategic decision-making and budget management.