Single Customer View & AI Segmentation
Ladbrokes

Centralise omnichannel customer and transaction data, create a statistically significant Customer Lifetime Value model and create a robust segmentation model to increase turnover and effectiveness of DTC (direct to customer) campaigns.

Value Driven Acquisition Strategy
William Hill

Optimise marketing acquisition channels to decrease CPA and increase ROI from acquisition spend. Shift acquisition strategy to focus on quality of customers onboarded rather than volume.

Tailored Customer Welcome Journey
Coral

Revamp and tailor welcome journey to each customer’s predicted lifetime value. Optimise interaction and turnover of newly acquired customers, and minimise month one to month two churn.